Below you’ll find information on many sustainability topics, but the overriding theme is making it:
Practical: Sustainability needs to be actionable! We provide toolkits, checklists, and step-by-step guidance.
Economical: We aim to include the selling points and business case of sustainability initiatives.
Approachable: There's too much blaming and shaming. We want you to feel good about the next step, not bad for the previous ones.
Celebrated: We applaud every plate of food donated, every email you didn’t print, every day you take public transportation, and every time you show up to learn. We elevate and amplify those doing good, no matter how small their efforts.
Enjoyable: Sustainability is an uphill battle. We can't change that, but as we climb the mountain, we want to experience growth, comradery, fun, enlightenment, inspiration, and joy. We emphasize teamwork and discovery.
Sustainability is a journey. We hope our content serves as guide and encouragement!
Browse all content below or click on a theme to read blogs on those topics and to learn more about our services and courses in these areas.
ALL BLOGS
Itchy Skin and a Swollen Head
According to MCS Aware, a site dedicated to helping people with Multiple Chemical Sensitivity (MCS), it is a “chronic, physical illness affecting people of all ages and backgrounds. It causes sufferers to have allergic-type reactions to very low levels of chemicals in everyday products. Put simply the immune and detoxification systems stop working properly and the body cannot process toxins efficiently.” This blog is about my journey with chemical sensitivity and why it’s important to consider your customer’s comfort.
All of a Sudden
When customers decide they care, will you be ready or will you be scrambling to convince them you do? Because when it matters, it REALLY matters! Recent events have demonstrated how quickly a mention can become a movement. Are you ready? Consider the levels of consciousness that can suddenly arise like we have seen in the spring and early summer of 2020.
Captivate the Captive Audience
In this interview with Vivian Belzaguy, we discussed the many opportunities organizations have to engage customers in their sustainability initiatives. As someone leading the charge for music festival sustainability, Vivian has great examples to share. In places where the audience is captive, don’t miss the opportunity to opt them into triple bottom line impact.
Lack of demand or lack of awareness?
I write about the business case for sustainability. Rather than bury the lede, I’ll come right out with it. As an advocate for sustainability benchmarks, I wish the study I reference in this blog showed a clear consumer preference for them, but it does not. I chose to write this anyway, because a critical element of developing a case is to identify weaknesses and obstacles, so we can develop strategies to overcome them.
Overcome Negative Impressions of Sustainability Initiatives
A study showed guests have negative perceptions of three green hotel initiatives: low water pressure, temperature control, and green products. In the reviews analyzed, guests made comments to the effect of “I’m all for saving the environmental, but…” It’s a shame that “green” takes the blame, when it needn’t. Read more about each.